For an aging population, incontinence is the new normal—but a better generation of products makes dealing with it easier.
Ten thousand people are turning 65 each day — and many intend to age in place rather than enter an institutional setting, a trend that has accelerated since the COVID-19 pandemic. But even so-called “super agers” face challenges, including incontinence.
David Spain
CEO, Parentgiving
“Due to leaks, odor, or noise, incontinence can be a very isolating condition,” said David Spain, CEO of Parentgiving, a premium adult care resource.
More than age
Incontinence affects people suffering from bladder, prostate, and colon conditions, as well as the rapidly growing population dealing with dementia and Alzheimer’s disease, who are often unable to communicate their need for a bathroom.
Historically, choices for adult diapers and similar products have been limited — but new technology, advanced materials, and vastly improved manufacturing are changing the game.
Better choices
When people first start experiencing incontinence, they turn to off-the-shelf adult care products at a “big box” store. These products often contain lower-grade super absorbent polymers (SAP) and less fluff, which limits absorbency and performance.
“When it comes to incontinence garments, fit is critical,” Spain explained. “If it sags, or has gaping openings at the legs, or doesn’t feel good, it won’t work.”
As incontinence progresses, the desire to age in place drives people to seek higher-quality products — like Parentgiving’s premium brand, Dry Direct Adult Diapers, which are made in Italy using premium materials and thoughtful design. “The panels, waistbands, and components are softer and silkier,” Spain explained. This enables longer and more comfortable wear times, reducing the number of changes necessary — a godsend for busy, overwhelmed caregivers. “We use copious amounts of fluff and a higher grade of SAP,” he added, “ensuring odor control and better absorbency over time.”
For Spain, it’s all about quality of life — for everyone involved. “Caregivers recognize that a better class of adult care product means fewer changes, fewer leaks, less laundering, more comfort — and more dignity.”
Click here to shop the full Dry Direct line and Dry Direct Ultimate Protective Underwear
