Protecting your baby’s delicate skin is paramount. An established brand specially designed to be gentle enough for baby and sensitive skin is your best choice.
It’s natural for parents to research everything that comes near their child. Especially products that can come into contact with your baby’s skin.
While we live in a world of instant information, it’s also a world of instant disinformation. Misunderstood data from medical studies can make even long-established and trusted brands suddenly seem dangerous, and laundry detergent is yet another product category that suffers from this phenomenon.
The facts
A prime example is Proctor & Gamble’s storied brand, Dreft. Launched in 1933, Dreft was the first synthetic laundry detergent on the market, and has been used by parents for over 90 years. It’s widely recommended by pediatricians, and the liquid laundry detergent line is EPA Safer Choice-certified.
Despite these accolades, Dreft is sometimes cited as “unsafe” for infants. But the facts say otherwise — not only is Dreft gentle, hypoallergenic, and gentle on sensitive skin, Dreft Free & Gentle has no added fragrances, dyes, or phosphates, making Dreft’s family of products a worry-free choice for any family.
“We know moms want their babies’ and families’ clothes to be clean, but they won’t choose a detergent if it’s not gentle on their babies’ skin,” said Dreft Laundry Scientist Kimberly Romine. “That’s why the Dreft formula is specially designed to be tough on stains while still being a detergent you can trust to be gentle on sensitive skin. Dreft has been used by moms for over 90 years and is the No. 1 pediatrician-recommended baby detergent brand.”
Dreft lists all the ingredients in its products on its website. That confidence is built on washing generations of babies’ clothes — and actual science.
To learn more and shop the full line of Dreft detergents, visit dreft.com/en-us/shop-products
